Thursday Sep 01, 2011

UCI signs deal with new title sponsor

The UCI have released the news that they have signed a new title sponsor of the 2012, 2013 and 2014 World Cups. Have a read of the full statement below and tell us what do you think about that, let us know your thoughts! -

"The International Cycling Union (UCI) today signed an important sponsoring contract with the Belgian company RockyRoads Network.

Under this agreement – confirmed in Champéry (SUI) during the UCI Mountain Bike World Championships – RockyRoads Network will become the title sponsor of the UCI Mountain Bike World Cup presented by Shimano in 2012, 2013 and 2014. Thanks to this partnership, RockyRoads Network will benefit from significant visibility during all rounds of the UCI World Cup presented by Shimano.

The UCI President, Pat McQuaid, welcomed the signing of the new contract: “This partnership between the UCI and RockyRoads Network for the UCI Mountain Bike World Cup confirms the importance of this series of high-level competitions which over the last few years has already become well established throughout the world. The UCI and the cycling family look forward to welcoming this new sponsor for the World Cup. They have previously demonstrated its support for the discipline by becoming a partner of the 2011 UCI Mountain Bike World Championships in Champéry.”

In 2012, the “RockyRoads UCI Mountain Bike World Cup presented by Shimano” will include 10 events in nine countries (South Africa, Great Britain, Belgium, Canada, the United States, France, Norway, Czech Republic and Italy). More than 4000 riders from 48 countries will take part in the different mountain bike specialities.

The owner of RockyRoads Network, Sietse Schelpe, commented “We are very happy to sponsor the World Cups, and are really looking forward to this partnership with the UCI. From the start, our aim was to support off-road biking and make the sport more accessible to the general public. We strongly believe that this sponsorship is a great step in that direction.”

RockyRoads Network is the largest European on-line biking platform for the mountain bike, BMX, trials and cyclo-cross disciplines. Its team of 10 journalists and photographers covers Europe’s main off-road events. Its headquarters is in Antwerp. Each day, more than 221’000 unique visitors consult the Belgian website, which is available in four languages (English, French, German and Dutch)"

Channels: UCI MTB World Championships 4X 2011, UCI MTB World Championships DHI 2011, UCI MTB World Championships XCO 2011, UCI MTB World Cup 4X 2011, UCI MTB World Cup DHI 2011, UCI MTB World Cup XCO 2011, Mountain Bike

  • Huascar
    Tuesday Sep 06, 2011 at 13:33
    I hope that Freecaster will continue his great job!
  • Broedsboed
    Sunday Sep 04, 2011 at 17:50
    Coming from Europe I can say that I have never heard of that website. I strongly hope that freecaster will continue the great coverage!!
  • Gabo442
    Saturday Sep 03, 2011 at 04:30
    Friday Sep 02, 2011 at 09:23
    I hope it's good news Ray. Freecaster is the best thing to happen to mountain bike racing in the 20 years I've been following it.
  • Ray
    Friday Sep 02, 2011 at 07:39
    expect some Freecaster announcement during the worlds re DHI 2012
    Friday Sep 02, 2011 at 05:54
    Oh the corruption. Seriously, the UCI make the FIA and FIFA look like saints. This has nothing to do with the UCI not understanding mountain biking, the UCI doesn't give a damn about anything other than lining the pockets of their big fat asses. I hope t
  • rwmille1
    Friday Sep 02, 2011 at 05:49
    Is not Rocky Roads a ice cream brand???? it will melt away before spring
  • jeffcapeshop
    Friday Sep 02, 2011 at 03:17
    hah! well i'm impressed by rockyroads' balls out social media fakery but i can only assume the uci panel are getting some huge bungs or are entirely incompetent.. hmm.. difficult to tell tbh
  • Daniel Castillo
    Friday Sep 02, 2011 at 03:06
    I did a Google search for Rocky Roads and guess what I found...Nothing! The presumably popular website is not even in the first page of Google. Shame on you UCI!!
  • bazzd
    Thursday Sep 01, 2011 at 22:11
    UCI is hanging with the IOC. Some one got some dirty money!!
  • iceman2058
    Thursday Sep 01, 2011 at 21:43
    Time to dump the UCI. Parasites. They do our sport more harm than good. Breakaway series time!
  • iceman2058
    Thursday Sep 01, 2011 at 21:41
    What do we think about this? Is this some kind of joke? Nobody has ever heard of this website, 220k hits per day NO WAY!!! Google analysis shows some porn-related traffic, that's all. This is some kind of powergrab scheme by the UCI and RR - the sport sho
  • bulldogtwentyniner
    Thursday Sep 01, 2011 at 19:26
    Funny thing, I live in europe and follow biking like no other and I've never heard of this largest European on-line biking platform!!
  • impalaracing
    Thursday Sep 01, 2011 at 19:12
    They have interesting "followers" on twitter...!/RockyRoadsntwrk/followers. For example: "Cheap_Labours Sergio Tanus We will do almost everything you want about social marketing, get you facebook likes, twitter/digg/stumbleupon/my
  • Footey
    Thursday Sep 01, 2011 at 19:09
    Does this mean the end of Freecaster coverage? I'd gladly pay per view to keep the coverage going. Surely the UCI can't let Rob Warner have got 'Look at the Time' tattooed on his arse for nothing!